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Google Ads managed for profit, not clicks

Google puts you in front of people actively searching for what you sell — the highest-intent traffic on the internet. We make sure that traffic is tracked, qualified and profitable.

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What's Included

Every campaign type, run properly

Search Campaigns

Tight keyword themes, negative keyword discipline and ad copy matched to intent — so you pay for buyers, not browsers.

Performance Max & Shopping

Feed optimization and asset strategy for retail and e-commerce, with the structure and exclusions PMax needs to behave.

YouTube & Video

Demand-generation video campaigns that build awareness and feed your remarketing pool cost-effectively.

Remarketing

Sequenced ads that bring back the large majority of visitors who don't convert on the first visit.

Conversion Tracking

Tags, enhanced conversions and offline import configured and verified — because optimizing on broken data burns budget silently.

Landing Page Alignment

The click is half the job. We align page message, speed and form design with each campaign to lift conversion rate.

Where Google Ads budgets leak

When we audit an account, the same handful of problems account for most wasted spend: broken or double-counted conversion tracking, no negative keyword list letting broad match wander into irrelevant searches, one campaign for everything so budget can't be steered, and ad copy that never changes. None of these are exotic — they're just invisible unless someone looks.

How we manage accounts

  1. Fix measurement first. Nothing is scaled until conversions are tracked accurately and verified end-to-end.
  2. Structure for control. Campaigns and ad groups organised so budget follows intent and performance can actually be read.
  3. Mine the search terms. Regular review of what people actually searched, adding negatives and promoting winners into their own groups.
  4. Test copy and assets continuously. Headlines, descriptions and extensions tested against each other rather than set once.
  5. Optimize to business metrics. We manage to cost per acquisition and return on ad spend, not impressions or click-through rate.

Ads and organic, working together

Search ads deliver immediate, controllable demand; SEO compounds over time without a per-click cost. Ads also produce something SEO can't buy: fast data about which keywords genuinely convert, which we feed straight into content priorities. Running both under one team is how that loop closes. For social platforms, see Meta Ads.

FAQ

Google Ads questions

Enough to gather statistically meaningful data in your market — which varies widely by industry and competition. We'd rather start focused on your highest-intent keywords and scale what proves profitable than spread a small budget thin. Your proposal will include a recommended starting budget with expected cost-per-lead ranges.

Traffic starts immediately. Expect the first 2–4 weeks to be a learning and testing phase; performance typically improves meaningfully from month two as conversion data accumulates and optimization compounds.

We scope management fees to the work involved rather than purely as a percentage, so our incentive isn't simply to push your spend up. Fees are quoted transparently and separately from ad spend, which you pay Google directly.

Performance Max is Google's automated campaign type that runs across Search, Shopping, YouTube, Display and Gmail from one asset set. It performs well for e-commerce with a clean product feed, but it needs careful structure, exclusions and monitoring — left unattended it can absorb budget into low-value placements.

Stop guessing where your ad budget goes

Get a free Google Ads audit — we'll show you the wasted spend, the tracking gaps and the three fastest fixes.

Get a Free Ads Audit